Referrals: Get Some Attention
I am always searching for new or unique ideas that get attention and can help you generate referrals and retain clients.
View ArticleFive marketing mistakes
Over the years I have seen contractors spend thousands of dollars without thinking about whether they should spend those dollars.
View ArticleFive marketing mistakes made in busy times
Take advantage of the opportunities presented to you in these busy times and don’t make these five marketing mistakes.
View ArticleHave a great Q4: Six ways to help reach your fourth quarter goals
Labor Day is over. We are heading into the last quarter of 2015.
View ArticleThe Customer Is Not "Always Right"
No one has to take abusive behavior from a client or prospective client.
View ArticleFive Tips To Reach Clients And Prospects: Direct mail or email?
Maybe direct mail is becoming the method of choice for reaching clients and prospects.
View ArticleStash cash in 2016: 8 Ways to Raise Cash Next Year
As you plan for 2016, plan to have enough cash in the bank to cover six weeks of payroll, or three months of overhead expenses, or the entire overhead of your company for one year, or some other...
View ArticleYour Five Step Marketing Plan in 2016
You just want a few ideas that work. Once you have those ideas just implement them and track results.
View ArticleThumbs down: 4 Tips To Avoid Negative Reviews for Your Plumbing Business
A client called asking how to get a negative review removed on Yelp. She has hundreds of letters praising the company but only one on-line review. And, it was negative.
View ArticleFive Tips for Plumbing Business Profit During Slow Times
A client called and said things were slow. What could she do?
View ArticleSeven Ways to Do Customer Service Right
Use this lesson to guide you through the steps to take when your employees make mistakes.
View Article8 Marketing and Financial Activities to Get and Stay Profitable
Here are the top eight marketing and financial activities to get and stay profitable.
View ArticleOut with it! Are you afraid of the word, ‘No’?
Before you say "no" to this question, examine your buying behavior when you purchase something.
View ArticleSeven Ways to Maximize Customer Service When It's Hot
Tempers are short - both your clients and your employees. The good thing is that cash is flowing in the door. What do you do to maximize the cash and alleviate the tempers?
View Article‘That’s Outrageous!’ The mistake many technicians make that cause pricing...
The Internet and big box stores have made it very easy for a client to check prices and then complain about a bill, even if she paid it.
View ArticleHow plumbing contractors can close 2016 on a high note
It’s time to plan the remaining 100 days of the year.
View ArticleFour simple ways to build your savings account this fall
You either had a great, profitable summer or you didn’t. There is nothing you can do about it.
View ArticleControl the narrative: What to do when The Competition is eating your lunch
A new competitor to one of my clients came in to their town and was lowballing prices to get work.
View ArticleA five-step plan for 2017: Marketing’s not a one-shot deal
Did you "Try Marketing" this year? If you tried marketing you probably wasted your money.
View ArticleEliminate holiday bonuses: Discover the surprising benefits of profit sharing...
It was the day of the employee Christmas party. That afternoon a business owner was trying to determine the Christmas bonus for each employee.
View ArticleYour unbudget year: No marketing budget planned for 2017
Think of your investment dollars as an ever changing investment amount. Scary isn’t it?
View ArticleSeven Ways Analog Marketing Can Be Used To Generate Cash in Plumbing and HVACR
Assuming you have to cash to grow, here are seven places to look for additional revenues.
View ArticleBetrayed! What if you train a tech and he leaves?
This month's column focuses on your some of your internal customers - your employees.
View ArticleMeatball Marketing: Get out there and Hustle
Meatball marketing is a term coined by a marketing professional who would much rather have the luxury of time to analyze, discuss, and analyze some more before making a decision.
View ArticleClose more sales with these tips
Marketing gets the leads to the salespeople and the salespeople go to presentations which do not close and blame the leads.
View ArticleCommunications make or break a client relationship
How many of your dispatchers say something like this, "The diagnostic charge to come to your home is $X. The service technician will diagnose your problem and..."
View ArticleAn easy way to increase Facebook likes and visibility
There are now just more than 2 billion monthly Facebook users, according to data released by Facebook in July.
View ArticleThe three cheapest ways to grow sales
When many contractors are asked how to grow sales, they forget about the best and methods to grow their customer bases.
View ArticleHow to Use Text Messaging and Giveways to Boost Plumbing Sales
How does an ad about dog food demonstrate successful advertising? And how can you use it in your plumbing business?
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